Audience Profiling

Age: 13+

Gender: Female Skewed, but may attract a partial male audience.

Race: Any, however it may appeal to a more British/ American audience.

Education: Whether or not they will be able to grasp the concept of the film.

Occupation: They may be able to relate to the characters and there line of work. It also means I need to research the type of work my characters have to make sure it represents the people who actually have that job in a respectable manor.

Current Lifestyle/ Aspirational or desired Lifestyle: They may be able to relate to the emotional rollercoaster involved.

Media Interests: The audience members would probably be interested in similar media’s which are linked to my plot line of the film. So they would be interested in watching things which include drama and makes them feel for the characters as though they are partially responsible.

The reason why I think this about my target audience because I looked into the type of audience ‘Charlie St. Cloud’ brought in – ‘Charlie St. Cloud is a wholesome movie that will appeal mainly to the 10-20 year old female market, but will charm older viewers as well.’ I also looked into the target audience for ‘War Horse’, which seems to be more of a widely ranged target audience but seems to be lenient towards the older generation for they are able to relate to the war references.